Rob Sobey holds an honours degree in electronic engineering and practiced as a specialist microwave and radar systems design engineer for over ten years. In 1995 he led a project team that commissioned the launch of the first commercial digital television receiver in the world. He has played a prominent role in the South African digital television industry since then and is a founding member of Altech UEC, the country‚Äôs leading set box provider. He served as Chief Executive Officer for the company from 2004 to 2008.